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Bodega Pirineos

Mountain. Cellar. Wine.

 

Somontano is a Spanish Denominación de Origen (D.O.) for wines, located in the country of the same name, in the province of Huesca. It borders the regions of Sobrarbe and Ribagorza in the North, Hoya de Huesca in the West, the Monegros in the South, and the region of Litera in the East.

 

The name Somontano, as its latin roots suggest, means “beneath the mountain”, and this perfectly defines this geographic area which spreads out from the foothills of the Pyrenees down to the Ebro valley.

 

The D.O. includes 43 municipalities, with more than 4.000 hectares of vines and about 500 individual grape-growers. The area has its own grapes, as “Moristel”, “Parraleta”, or “Alcañón”, which live close to others like Syrah, Riesling, Merlot, Chardonnay, Pinot noir, Sauvignon Blac, or Gewürzstraminer

 

Bodega Pirineos was founded on 1993, and it is the founding winery of D.O. Somontano. It is deeply rooted in society and has staunch support thanks to the participation of over 200 winemakers from the regional cooperative.

 

Their wines are born from a unique land and age in the Somontano microclimate until becoming solid, original and personal wines. They are the fruit of perfect balance between international grapes and local varieties of great enological value.

 

They have a 72.000m2 product plant, and a cellar with a capacity of 3.000 barrels, which means an annual production of 4.000.000 bottles.

 

With some values typical of its land, like:

-Respect for the past.

-Tradition

-Commitment to the future.

Innovation.

-International grapes alongside local varieties of great oenological value.

-And Fusion.

The brand tries to share its own atmosphere.

 

That’s why, when they asked us to work a new graphic campaign, we immediately thought on all those elements that surround the world of wine and the Somontano in general, but Bodega Pirineos in particupar:

 

1. The Pyrenees, the mountains (they are located near one of the most beautiful mountain lands in Spain).

 

2. The cellar, which is also the founding winery of the D.O. Somontano with its own heritage.

 

3. The wine, the result of the work of all men and women, who are living and working in these so hard lands, that allow us to delight the palate, either in one of its wonderful signature red wines (Marboré is the perfect example), or in an excellent sparkling rosé (like Alquézar, probably one of the best rosés), or with the most emblematic oak-aged red (Señorío de Lazán).

 

4. The senses: It is thanks to all our senses that we can value:

  • On the nose, the cleanliness, intensity and freshness of this wine, as well as the depth of a light perfume and the aromas of more than 4,300 plants and flowers …
  • In the mouth, it is a balanced, soft and juicy wine, and the perfect integration of wood gives it a unique complexity and flavor.
  • In view, its thousand intense colors and its thousand pale colors present a beauty of great magnitude that cannot be described …

 

You just have to try them…

 

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Advertising, Art, Branding, Graphic Design, Marketing Strategy

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Advertising, Design, Marketing