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Banca March

A new way of Banking, since 1926

 

Founded on 1926, and after more than 90 years of existence, Banca March remain the only 100% family owned bank, which allows them not to be subject to the urgencies and market fluctuations suffered by listed entities and to be guided exclusively by the interests of their clients.

 

At Banca March, they are specialists in Private Banking and Business consultancy, with an unrivalled business model based on prudence and long-term relations.

 

The vocation of service and the closeness in the day-to-day management, attributes characteristic of the approach of a family business towards its customers, are an absolute priority for their team.

 

They have four generations of the March family at the helm of the Group, always being faithful to a management style based on prudence. They are specialized in seeking sustained profitability over time, minimizing market swings and ensuring the preservation of their clients’ assets.

 

Banca March is specialized in the management of assets of businessmen and family businesses managers, offering a comprehensive service.

 

What makes them different?

 

Their internationally recognized experience allows them to offer a differentiated advice and asset management service.

 

  • Transparency and commitment: they know that the best way to grow is by helping their customers grow. The ultimate expression of this commitment is their array of joint investment products, a range of assets in which they invest alongside their clients.

 

  • Closeness: the model of their advice is based on a thorough understanding of the needs of their customers and the close monitoring of their investments.

 

  • Experience: their management style, underpinned by prudence and rigor, has made them one of the most solvent banks in Europe, and they manage their clients’ assets in exactly the same way.

 

  • Differentiated offering of investment instruments: they combine an open architecture of third party products by offering differentiated products of their boutique manager: March Gestión.

 

  • Personalized Advice: managers advise their clients in a personalized manner. Their commitment is to create a lasting, trusting relationship with the client based on professionalism and quality of service.

 

In the Spring of 2020, Banca March decides to launch a new corporate campaign, focusing on four main attributes related to growth:

  • Growing in Confidence: The tranquility of being a client of one of the most solvent banks in Europe and with its own resources, core capital, which represent more than double the average of the Spanish banking sector.

 

  • Growing in a sustainable way: The commitment of Banca March and its shareholders is embodied in the requirement to preserve the assets of our clients thanks to prudent management and a long-term vision seeking sustained profitability over time.

 

  • Growing together: Banca March’s specialization model is based on the advice of Private and Business Banking. They have unique products such as co-investment, where clients can invest in the same investment vehicles or projects in which our shareholders invest.

 

  • Growing by taking firm steps: Banca March’s business model is unique and not replicable, it offers a superior quality of service and specialized advice from excellent professionals who work to preserve and grow their clients’ assets.

 

And, emphasizing the idea that this new way of banking, is new from 1926.

 

The campaign was launched on Press, Economic/Specialized Press, Financial Magazines and in several elements of the Bank offices: posters and vinyls with different creativities.

The campaign had also a relevant digital presence: new web image, an important digital press campaign and special emails to employees.

Category

Art, Digital, Graphic Design, Outdoor

Tags
Design, Digital