The fact that we have been able to work for years in a very different type agencies (multinational groups, local leading agencies, agencies with a very creative position …), and for advertisers and first level projects (Altadis, BBVA, BancSabadell, California Walnuts Commission, Crèdit Andorrà, Dexeus Salut de la Dona, Gas Natural Fenosa, Palacios Alimentación, Pepsico, Renault, Sara Lee, Sony España, UIC, Unilever, Volkswagen, Zurich …) both from management and multi-disciplinary teams management, as well as from the creative direction field, and coordinating specialized teams in advertising, digital marketing, events or shopper marketing, allow us to offer, now, the best of management and the best creative experience.
BRANDING, CORPORATIVE IDENTITY & PACKAGING
We take branding to mean designing solutions that help the development and differentiation of a brand according to certain values and emotions.
Corporate identity is the conceptual representation that a viewer has of an organization; it is, therefore, the image, the sensations, the emotions, the philosophy and the values that a company transmits to the outside and by extension, the representation of all this set of elements that we, as viewers, perceive.
It covers tangible aspects of aesthetics such as logo design, corporate graphic design, typography, colors, external and internal communication elements …, but also covers intangible aspects, such as the philosophy of the organization itself, its mission and its values.
At Essential MK we are experts in the creation of new brands or in the construction of the value of existing brands: finding what makes them different, relevant and contributing value to their audiences, and making brands a generator of experiences.