Essential Marketing | Building
Advertising agency essential mk homepage, where you can explore recent work, news, knowledge and see a summary of their history, and customers. 
We convert users into customers. We are specialists in marketing strategies and digital strategies.
Marketing, marketing strategy, strategic marketing, planning, strategy, marketing consultancy, marketing consultant, differentiation marketing, innovation strategy, creating value, new opportunities, innovative approach, digital strategy, digital marketing, digital creativity, digital agency, digital consultancy, digital consultant shopper marketing, retail, retail marketing, shopper experience, consumer experience, digital experience, purchase, shopper journey
340
archive,category,category-building,category-340,ajax_fade,page_not_loaded,,select-child-theme-ver-4.1,select-theme-ver-4.1,wpb-js-composer js-comp-ver-5.2,vc_responsive

A typographic tribute honours the residents and neighbours of a now-demolished house

A typographic tribute honours the residents and neighbours of a now-demolished house in Sainte-Marie

 

 

For five days in November 2020, a house in Sainte-Marie, Québec, identified all of its residents and neighbourson Saint Louis Avenue. Antoine Audet, Maude Faucher, James Audet… the list included hundreds of names inked on strips of white paper and pasted to the clapboards.

 

The ephemeral design was the project of Louis Gagnon, creative director of the Montréal-based studio Paprika who lived in the house as a child and wanted to honour its tenants and friends before it was demolished. Back in 2019, major flooding swamped the city, and the government required that the most damaged residences be razed. 283 Saint Louis was one of nearly 60 to be torn down that summer.

 

At the time, 93-year-old Béatrice Vachon had been living in the house for nearly seven decades. “She hoped to spend her twilight years at the same address,” the studio said. “Sainte-Marie is the kind of tight-knit community where everyone knows everyone, from one generation to the next. Here, neighbours saw children being born and growing up; and neighbours helping each other was simply a common practice. Very few people have ever walked away.”

 

As the city prepared for such life-altering change, Gagnon reached out to his sisters to help remember former residents, frequent visitors, and others with ties to the neighbourhood. Before printing the names, he tweaked an existing font to reflect the decorative architectural details, and many of the letters feature curved flourishes with upper points evocative of those on the front porch columns.

 

One photo of 283 Saint-Louis just before it was levelled shows Vachon standing outside her home plastered with the typographic tribute. “As darkness arrives, the house stands before its imminent destruction, bearing witness to a life of stories and memories,” Gagnon said. “A last homage. An act of resilience.”

 

 

 

By Grace Ebert, on Thisiscolossal.com, June 2022. 

Eleven supertall skyscrapers that demonstrate the “human aspiration to go higher”

Eleven supertall skyscrapers that demonstrate the “human aspiration to go higher”

 

 

Supertall skyscrapers have changed the way that we think about cities, says author of the book “Supertall”, Stefan Al. He highlights 11 tall buildings that have had a major impact over the past decade.

 

The tension surrounding tall buildings goes back as far as the Eiffel Tower and even back to the ancient Egyptians, explained Al.

 

“There’s that contrast between this human aspiration to go higher and same time there’s a rejection of novelty,” he told Dezeen, referencing the history of tall buildings. “When the Empire State Building was built in New York, also it kind of stuck out what stood out like a sore thumb, and it wasn’t all praise.”

 

Supertalls “probably a good thing for the skyline”

Al believes that the intersection of changing zoning laws and ever-expanding populations make supertalls inevitable and that they are necessary to deal with growing populations.

 

The diversity of designs currently being created can also positively contributes to cities, he said. “Because we can keep our cities more compact, we can reduce the amount of land that we consume, we can spend more resources and [use] relatively smaller units of land,” he said.

 

“There’s more diversity now than there was before”

In New York, Al is confident that regulations like Law 97, which penalizes buildings with high carbon emissions, and the re-cladding of older skyscrapers is contributing to changing building culture in the city.

 

Commenting on the recent super skinny skyscrapers in Manhattan, Al said that the right of use allows New York’s skyline to be constructed without community input, making it different from many of the cities on the list. “Should New York change that system?” he asked “That’s a good question because it also has some benefits that it gives transparency to property owners and what they can build.”

 

“But if you just look at the aesthetics of the towers, you can really see that there’s more diversity now than there was before,” Al continued.

 

However, Al did acknowledge that the supertall skyscrapers should be critiqued, and that public debate is probably the best mechanism for managing the tension surrounding them.

 

“For some of those critics that recognize that [New York City] has a lot of issues and these towers represent inequities that exist,” he said. “If you look at London, for instance, because there’s so much public debate around these buildings, and because the public actually has a say, this can really make or break the development or planning of a certain project.”

 

“So it’s interesting, as architects, to understand the culture of a place and the publicness of a particular building, and we need to make sure that people will also embrace the symbol that will represent,” he continued.

 

These are the Al’s 11 supertalls that have changed the way we think about skyscrapers:

 

  • 111 West 57th Street, New York, USA by SHoP Architects (2022)
  • Hanking Center, Shenzhen, China by Morphosis Architects (2021)
  • Regis Chigago, USA by Studio Gang (2020)
  • Raffles City, Chogqing, China by Moshe Safdie (2020)
  • Comcast Technology Center, Philadelphia, USA by Foster + Partners (2019)
  • MahaNakhon, Bangkok, Thailand bu OMA (2016)
  • 432 Park Avenue, New York, USA by Rafael Viñoly (2015)
  • Shanghai Tower, Shanghai, China by Genlser (2015)
  • The Shard, London, UK, by Renzo Piano (2012)
  • Canton Tower, Guangzhou, China by Information Based Architecture (2010).
  • Burj Khalifa, Dubai, UAE, by SOM (2010).

 

 

By Ben Dreith, on Dezeen, June 2022.