Essential Marketing | Art
Advertising agency essential mk homepage, where you can explore recent work, news, knowledge and see a summary of their history, and customers. 
We convert users into customers. We are specialists in marketing strategies and digital strategies.
Marketing, marketing strategy, strategic marketing, planning, strategy, marketing consultancy, marketing consultant, differentiation marketing, innovation strategy, creating value, new opportunities, innovative approach, digital strategy, digital marketing, digital creativity, digital agency, digital consultancy, digital consultant shopper marketing, retail, retail marketing, shopper experience, consumer experience, digital experience, purchase, shopper journey
182
archive,category,category-art,category-182,ajax_fade,page_not_loaded,,select-child-theme-ver-4.1,select-theme-ver-4.1,wpb-js-composer js-comp-ver-5.2,vc_responsive

Vintage Typewriters are reassembled into amazing metallic Bird Sculptures

Vintage Typewriters are reassembled into amazing metallic Bird Sculptures by Jeremy Mayer

 

 

Jeremy Mayer challenges the notion that typewriters’ creative output is confined to the written word.

 

The artist scours shops and trash bins near his Bay Area studio for analogue processors in disrepair that he then disassembles, sorts, and reconstructs into metallic sculptures.

 

His previous works include symmetrical assemblages, anatomical recreations, and an ongoing series of birds, the most recent of which are shown here.

 

Mayer builds every piece solely from original parts rather than soldering or gluing, and some sculptures, including the black crow with a Corona-brand typewriter logo on its back, feature spring-like components that allow the creatures to bob their heads.

 

Mayer is currently at work on a few large-scale reliefs, a kinetic lotus, skull, and additional birds, and you can follow updates and news about purchasing pieces on his Instagram.

 

 

 

By Grace Ebert, on ThisisColossal.com, June 2022. 

Wearable interpretations in handmade Garments

Influential Artworks find wearable interpretations in handmade Garments

 

 

After a museum visit, we might pick up a postcard or T-shirt as a memento of the artworks we’ve enjoyed most. Brooklyn-based blogger Ariel Adkins, who is also Curator of Art, Culture & Community at Twitter, takes her love of masterpieces to the next level by creating one-of-a-kind apparel inspired by some of the world’s most influential artists.

 

Donning capes, dresses, and coveralls in bright colours and bold patterns, Adkins draws inspiration from a variety of aesthetics and eras to make garments for herself and for people she meets who share a similar love for the power of expression.

 

Painting directly onto the fabric of the clothing, she translates the forms and hues of specific artworks into wearable compositions.

 

Adkins is the creator of Artfully Awear, which began as a way of responding to grief and healing in response to the loss of her mother, who was an artist.

 

Through the language of fashion, both a personal and public assertion of identity and style, she continues the project as an embodiment of joy and a unique way of kindling togetherness. She also admires iconic fashion like designer Michelle Smith’s dress worn by Michelle Obama in Amy Sherald’s portrait, utilizing her platform to share stories of groundbreaking moments in art history.

 

 

By Kate Mothes, on ThisisColossal.com , May 2022. 

Chromatic Installation

A chromatic installation by Felipe Pantone turns a public walkway into an architectural kaleidoscope

 

 

Argentinian-Spanish artist Felipe Pantone magnifies the prismatic principles that ground his Subtractive Variability series to a phenomenal scale in the newly installed “Quick Tide.”

 

Whether working in kinetic sculpture or large-scale murals, Pantone investigates the vast realm of colour theory and its bottomless potential, in this instance transforming the cyan, magenta, and yellow model into a dynamic display. “The idea of creating a system in which I can create endless colour combinations within the visible colour spectrum by simply rotating or displacing the same image over and over (in C, M, Y)… the results are always random, unexpected, yet always interesting for me,” Pantone tells Colossal.

 

The site-specific “Quick Tide” wraps the upper and lower levels of an elevated walkway in London’s Greenwich Peninsula with a vibrant collision of light and pigment.

 

Angled blocks hold radial gradients to “make obvious where the different colours overlap and how different hues appear. These details are usually easy to find as chromatic aberrations in prints by looking under the magnifier,” the artist shares, noting that the combinations shift in appearance depending on the time of day and position of the viewer.

 

Pantone will soon open a solo show titled Manipulable at Tokyo’s Gallery Common that invites visitors to interact with the works.

 

 

 

By Grace Ebert, on ThisisColossal.com , May 2022. 

Evening Sunlight blankets the dense Los Angeles Hills

Evening Sunlight blankets the dense Los Angeles Hills in an ethereal glow in Seth Armstrong’s Paintings

 

 

Los Angeles-based artist Seth Armstrong gravitates toward saturated palettes of greens and blues to render the steep, hilly landscapes of his hometown.

 

Evening sunsets bathe the staggered houses, trees, and sloping streets in a warm glow, adding a tinge of magic to the densely populated neighbourhoods.

 

Balancing light with shadow and hyperrealism with more ethereal details, the oil-based works, while similar in composition and subject matter, rarely follow the same process, Armstrong shares. “Sometimes I rely heavily on a drawing to compose a painting, and sometimes I’ll jump straight into the wet stuff,” he tells Colossal. “I haven’t decided if I prefer a thin and complete underpainting, or if I like just slopping it on, straight up.”

 

Armstrong has paintings slated for a few upcoming shows, including with Asia Art Centre at Jing Art in Beijing and at Amsterdam’s Miniature Museum of Modern and Contemporary Art. He’s also working on several commissions and new works.

 

 

By Grace Ebert, on ThisisColossal, April 2022. 

Impossibly small Houseplants crafted from Paper

Impossibly small Houseplants and Basketry crafted from Paper by Raya Sader Bujana

 

 

Barcelona-based artista Raya Sader Bujana defines her work as something between sculpture and illustration, creating impossibly tiny replicas of houseplants that rest atop a finger.

 

From leaves to blooms and thorns to branches, even the delicate woven baskets that contain the plants are constructed from paper with the aid of tweezers and scalpels in a process more akin to surgery than origami.

 

Her background in architecture translates to an exacting quality of “composition, use of colour, texture, volume, light and sometimes subject matter,” she shares. Bujana also has a wide range of corporate clients like Coca Cola, Swarovski, and HP.

 

You can follow more of her process and updates to her online shops on her account on Instagram: @littlerayofsunflower.

 

All images © Raya Sader Bujana. Photography by Leo García Méndez.

 

By Christopher Jobson, on ThisisColossal, April 2022. 

A minimal Typographic collection

Thin Lines, Dots and Geometric Shapes Merge into a minimal Typographic collection

 

 

Designer Adam G. is known for utilizing his signature black and red to define the minimal illustrations coming out of the Santa Monica-based studio TRÜF Creative.

 

He describes his style as messymod, or messy modernism, an aesthetic that manifests as an eclectic array of shapes rendered in a tight colour palette.

 

Curved components and thin lines leading to perfectly round dots form his interpretation of the 36 Days of Type project, an ongoing endeavour that asks creatives to imagine their own renditions of the alphabet and numeral system.

 

Emphasizing balance and flow, the collection incorporates some of the designer’s favourite elements from different styles, whether swashes and serifs or western and classic. “I then try to link it all together by using solid shapes, curvy and straight lines, and positive and negative space. I suppose you could say I really love to see how I can make opposing forces work in concert and still make some kind of sense—or at least communicate the letter that it’s supposed to be,” he shares.

Prints of Adam G.’s illustrative designs are available in The messymod shop, where he also plans to release a few pieces from this collection in the coming months. You can follow his work on Instagram.

 

 

By Grace Ebert, on ThisisColossal, April 2022. 

Majestic Photos of Madagascar’s Ancient Baobab Trees

Majestic photos capture the dwindling population of Madagascar’s ancient Baobab Trees

 

In the fall of 2018, one of Madagascar’s most sacred baobabs cleaved and crumbled. The ancient giant was estimated to be about 1,400 years old and offered food, fuel, and fiber to the region before its trunk, which spanned 90 feet around, collapsed.

 

Known as Tsitakakoike, which means “the tree where one cannot hear the cry from the other side,” the baobab was also entwined with local lore and thought to house the ancestral spirits of nearby Masikoro people. Its loss was devastating to the community and an ominous sign of how the climate crisis is permanently damaging these centuries-old trees.

 

Bay Area photographer Beth Moon has been documenting the species since 2006 and travelled to the region when Tsitakakoike fell. There she captured the cracked, deteriorating emblem along with other baobabs in similar states of crisis throughout Madagascar, Senegal, and South Africa. Shot in dramatic black-and-white, the images are rich in texture and frame the baobabs’ wide, crackled trunks and branches that splay outward into massive tufted canopies.

 

An act of visual preservation, Moon’s photos show how the massive trees’ exposed roots sprawled across the ground, a sure sign of years-long droughts causing many to become so dehydrated they cave under their own weight. These devastating effects are common in the region, which has experienced significant water shortages and rapid reduction of the baobab population in the last few decades. Moon writes about her visit:

 

“Astonishment and horror set in as Tsitakakoike comes into view. Half of the tree has collapsed; a portion of the sides and back of the trunk remain. Gigantic branches, larger than most trees, lay in disarray at the base of the trunk. The entire spectacle is about the size of a football field”.

 

You can follow Beth Moon on Instagram at @bethmoonphotography

 

 

By Grace Ebert, on ThisisColossal, February 2022. All images  © Beth Moon.

These brilliant pencil posters are a huge hit online

These brilliant pencil posters are a huge hit online

 

 

Now that’s what I call sharp design.

 

Brilliant print ads are often timeless, so it’s no surprise that years-old designs have a habit of resurfacing online every now and again. Currently being appreciated anew is a campaign for art supplies brand Faber-Castell from way back in 2011.

 

Like all the best print ads, the ‘True Colors’ campaign is just the right amount of smart, striking and witty. Demonstrating how the brand’s colored pencils are designed to be true to life, the ads depict a series of objects sharpened into, yep, colored pencils.

 

From a fire engine to an aubergine (no jokes, please), the objects are seamlessly transformed into the nib of a color-matched pencil. The posters were created by German ad agency Serviceplan.

 

Perhaps the most striking examples are those where the nib fits perfectly into the shape of the object, as is the case with the shark’s head. But then again, those that disrupt the natural form are equally bizarre – how do you turn a dachshund into a duck? By sharpening it into a pencil, apparently.

 

 

By Daniel Pipper, on CreativeBloq, March 2022

Household goods that become clever wearables

Tools, snacks and other household goods become clever wearables by Nicole McLaughlin

 

 

Peek into Nicole McLaughlin’s closet -or scroll through her Instagram- and you’ll find (literally) toasty winter hats, plush, pocketed work boots, and sandals that double as snacks.

 

The New York-based designer is known for her playful edible apparel and brand-based conversions that turn household objects, logos, and individual servings of food into amusing and functional goods.

 

Her latest creations include toothpaste tube slip-ons, LEGO shorts, and a vest designed with scent in mind.

 

 

 

This article was published on This is Colossal, February 2022, by Grace Ebert. All images © Nicole McLaughlin

Sinister Storms in black-and-white

Sinister Storms and Twisters disturb rural landscapes in dramatic black-and-white photos by Mitch Dobrowner

 

Shooting solely in black-and-white, Mitch Dobrowner documents storm cells, tornadoes, and other menacing weather events at peak destruction.

 

Funnel clouds plunge to the ground in spindly tunnels and churning clouds frame bright bolts of lightning. Photographed in the plains and rural regions, the images highlight a range of ominous occurrences on the horizon, a chaotic contrast to the tight rows of cotton and calm, agricultural landscapes in the foreground.

 

To see more of Dobrowner’s storm-chasing excursions, visit @mitchdobrowner on Instagram.

 

 

This article was published on This is Colossal, February 2022, by Grace Ebert. All images © Mitch Dobrowner.