Essential Marketing | Strategic marketing consultancy, essential mk
Advertising agency essential mk homepage, where you can explore recent work, news, knowledge and see a summary of their history, and customers. 
We convert users into customers. We are specialists in marketing strategies and digital strategies.
Marketing, marketing strategy, strategic marketing, planning, strategy, marketing consultancy, marketing consultant, differentiation marketing, innovation strategy, creating value, new opportunities, innovative approach, digital strategy, digital marketing, digital creativity, digital agency, digital consultancy, digital consultant shopper marketing, retail, retail marketing, shopper experience, consumer experience, digital experience, purchase, shopper journey
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A BIT ABOUT US

At Essential MK we drive company’s vision with differentiation strategies. We try to become business drivers by advising and implanting opportunities, focusing on the development of differentiation marketing and innovation strategies.

 

We are specialists in building Marketing strategies, driving innovation strategy, driving brand communications and activation strategies, and leveraging your brand equity.

 

Essential MK is a multidisciplinary team of people who have long track records in the marketing industry and enjoy their work.

 

We believe in ideas. We believe they can come from any discipline. And we believe that if we look at the world from different standpoints, we won’t see it in the same way again.

 

So, we combine business, marketing and communication ideas to grow the value of our clients and their brands.

Meet our team

MANIFESTO

We see the business as something essential, which combines ideas, strategy and marketing.

We believe in ideas more than in disciplines.

We believe in creativity as a vehicle for expression.

We believe in our clients and driving and growing their business.

We believe in marketing as the discipline that shows how to steer the entire business based on consumers’ specific needs and satisfaction.

We believe creating value and new opportunities is today more necessary than ever.

We believe it is important to stop, think, and then go on.

We believe in data to measure, learn and improve.

We believe in the power of people. And, of course, of brands.

Above all, we firmly believe in what we do.

WHAT WE DO

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STRATEGY & MARKETING

We believe in business and marketing strategy as key to our clients’ growth. We are a team with many years of experience in various marketing disciplines and expert in marketing management from large firms and multinational corporations. That’s why we become your support or outsourced marketing team, whether for one-off or long-term projects.

MARKETING SERVICES
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IDEAS & CREATIVITY

We apply creativity to our clients’ business, marketing and, of course, communication. We work with an innovative and multimedia approach that surprises consumers. We attach more importance to the idea and use the best way to make it grow. We do not adapt; we build.

CREATIVITY SERVICES
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RETAIL & SHOPPER MARKETING

We work on the belief that we don’t have a consumer, until we don’t have a shopper.

We try to discover what influences and motivates the Shopper in a purchase situation, considering the influence of each individual contact point, across the different channels in the shopper journey, in order to optimize the navigation and the relevant messages during the path to purchase, to reach the final purchase.

SHOPPER MARKETING SERVICES

OUR PROCESS

ANALYSIS

To analyze: market, brand, competitors and consumer.

To understand: strengths, weaknesses, opportunities and threats

To transform: the product / service on the consumer benefit

To identify: insight

To position: the product in the competitive frame and create new positioning axes.

STRATEGIC APPROACH

To propose and specify: our target

To define: benefits, promise and positioning

To define: Marketing strategy

EXECUTION

To define: Action Plan

To define: partners and / or specialists

To implement: campaigns, programs, activation actions …

MEASURING RESULTS

To measure: analyze, compare, evaluate and correct.

PORTFOLIO

Bodega Pirineos

In Advertising / Art / Branding / Graphic Design / Marketing Strategy

Castillo de San Diego

In Advertising / Art / Branding / Digital / Graphic Design / Marketing Strategy / Social Media

Gomà-Camps

In Art / B2B / Direct Marketing / Graphic Design / Marketing Strategy / Packaging
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BLOG

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CONTACT

LOCATION

Sant Cugat del Vallès, Barcelona, Spain

PHONE
+34 615092021

WHEN SHALL WE MEET?

Listening is the key ingredient in effective communication.

If you have a project, idea, concern or need, you just have to share it with us. We’ll come to see you as soon as we can.