Delicate paintings by Lee Me Kyeoung detail the small convenience stores throughout South Korea...
At Essential MK we drive company’s vision with differentiation strategies. We try to become business drivers by advising and implanting opportunities, focusing on the development of differentiation marketing and innovation strategies.
We are specialists in building Marketing strategies, driving innovation strategy, driving brand communications and activation strategies, and leveraging your brand equity.
Essential MK is a multidisciplinary team of people who have long track records in the marketing industry and enjoy their work.
We believe in ideas. We believe they can come from any discipline. And we believe that if we look at the world from different standpoints, we won’t see it in the same way again.
So, we combine business, marketing and communication ideas to grow the value of our clients and their brands.
Albert proved to be a great professional; during the time I had the pleasure to meet him in Grey Barcelona, he helped to bring great and exciting projects to the agency, but also he built new relationships with clients. I would emphasize his human quality. Working with him has been a real pleasure.
I have coincided with Albert in his stage as Managing Director in the Grey Barcelona office. Thanks to his enormous capacity to attract and generate business, we were able to carry out some of the best projects in which I have worked. One of those figures essential in any project.
From the first collaborations with Albert some years ago in my stage in Marketing at Sara Lee Coffee & Tea, to the projects that we have worked at Nutrexpa, I could highlight three great things: his enormous capacity to adopt as himself the problems of our categories; his creative level applied to any type of project and requirement; and of course, the level of service, which I would define as faultless!
I have had the opportunity to coincide with Albert on several Grey projects for UIC Barcelona. In addition to his high professional competence as a manager and coordinator of the team that worked on the projects, he is an excellent person.
We have worked together as colleagues in two companies, and we delivered projects of the highest calibre for some of the most renowned brands, in extremely highly pressured environments. I learnt an enormous amount both personally and professionally whilst working with Albert. Humility, tenacity, precision and discipline are qualities that stand out. Albert is a great manager and leader who delivers results for all stakeholders, and above all a very decent person. He is demanding whilst caring and is always available to help the team achieve their outcomes. Albert has always prioritised doing the right thing instead of doing things right, or better said, he seeks to build value into all relationships versus seeking short term gains.
I first worked with Albert when I was the Marketing Manager of Pyrénées Department store, as he won the contest I organized to change the corporate image of our company, with a very innovative and striking proposition. It has been very stimulating and gratifying to work with Albert and his team, he has a great sense of empathy and has such a friendly personality. And above all, he is an outstanding professional, who knows how to build the best campaigns with his very talented team. Albert is really amazing!
I have shared with Albert the most strategic product launch for the company this year. It had been a long time since I had worked so well with someone, both personally and professionally. With Albert, all is easy and finally the result has been excellent. His human quality, and his experience have been key in the whole process. Without any doubt, one of the most committed people I've worked with.
It is not easy to find someone like Albert, who combines a wide experience in the marketing and advertising sector with a great focus on the detail and execution. I had the opportunity to work with him when he delivered for us some top class digital projects. Albert had the ability to handle tough situations and align his team to deliver excellent results and meet client expectations. As a client is the type of professional I expect to find in the management team of a Marketing Services agency.
Albert is a seasoned marketing executive with an enterprenurial spirit whom I have the pleasure to know for more than 7 years and alongside whom I have worked on a number of high profile projects. He has a sharp mind with an innate ability to translate business problems and needs into communications and CRM tasks and come up with solutions that bring value to both brand equity creation and the bottom line. Moreover, Albert excells in team building and management and his teams respect him, deliver top-notch performance and follow him because of his leadership skills.
I have been working with Albert over the last year on the Bank Digital Presence Plan Project, and he is an excellent professional, very serious, with great planning and coordination project skills, and a lot of experience in digital environments. I have learned a lot from him and he is also a great person.
When I first met Albert, I was impressed by his friendly and confident appearance in combination with his analytical skills in the field of marketing and advertising. We both are working for an international client and it is always a pleasure to see how Albert understands it to make complicated things look easy and understandable. This is possible by his very good analyzing skills and his focus on details and execution.
We see the business as something essential, which combines ideas, strategy and marketing.
We believe in ideas more than in disciplines.
We believe in creativity as a vehicle for expression.
We believe in our clients and driving and growing their business.
We believe in marketing as the discipline that shows how to steer the entire business based on consumers’ specific needs and satisfaction.
We believe creating value and new opportunities is today more necessary than ever.
We believe it is important to stop, think, and then go on.
We believe in data to measure, learn and improve.
We believe in the power of people. And, of course, of brands.
Above all, we firmly believe in what we do.
We believe in business and marketing strategy as key to our clients’ growth. We are a team with many years of experience in various marketing disciplines and expert in marketing management from large firms and multinational corporations. That’s why we become your support or outsourced marketing team, whether for one-off or long-term projects.
We apply creativity to our clients’ business, marketing and, of course, communication. We work with an innovative and multimedia approach that surprises consumers. We attach more importance to the idea and use the best way to make it grow. We do not adapt; we build.
We work on the belief that we don’t have a consumer, until we don’t have a shopper.
We try to discover what influences and motivates the Shopper in a purchase situation, considering the influence of each individual contact point, across the different channels in the shopper journey, in order to optimize the navigation and the relevant messages during the path to purchase, to reach the final purchase.
–To analyze: market, brand, competitors and consumer.
–To understand: strengths, weaknesses, opportunities and threats
–To transform: the product / service on the consumer benefit
–To identify: insight
–To position: the product in the competitive frame and create new positioning axes.
–To propose and specify: our target
–To define: benefits, promise and positioning
–To define: Marketing strategy
–To define: Action Plan
–To define: partners and / or specialists
–To implement: campaigns, programs, activation actions …
–To measure: analyze, compare, evaluate and correct.
Listening is the key ingredient in effective communication.
If you have a project, idea, concern or need, you just have to share it with us. We’ll come to see you as soon as we can.