Essential Marketing | Strategic marketing consultancy, essential mk
Advertising agency essential mk homepage, where you can explore recent work, news, knowledge and see a summary of their history, and customers. 
We convert users into customers. We are specialists in marketing strategies and digital strategies.
Marketing, marketing strategy, strategic marketing, planning, strategy, marketing consultancy, marketing consultant, differentiation marketing, innovation strategy, creating value, new opportunities, innovative approach, digital strategy, digital marketing, digital creativity, digital agency, digital consultancy, digital consultant shopper marketing, retail, retail marketing, shopper experience, consumer experience, digital experience, purchase, shopper journey
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SHOPPER MARKETING

We try to discover what influences and motivates the Shopper in a purchase situation, considering the influence of each individual contact point, across the different channels in the shopper journey, in order to optimize the navigation and the relevant messages during the path to purchase, to reach the final purchase.

 

This means to study:

-The Shopper Mindset and Insights

-The purchase drivers, triggers and barriers

-The communication content

-The influential touchpoints and media

-The key messages and actions

In all the different moments: during the shopper consideration, during the evaluation, during the purchase, during the experience, and during the bond.

 

And we use the following Process:

-Briefing & Analysis

-Research & Insights

-Integrated strategy consumer – shopper

-Creativity & design

-Elements production (previous test if necessary)

-Implementation

-Monitorization & Control

 

We are specialists in Key visual, Claim, Shopper Toolkits; Pop design; Category intervention; Packaging; Digital shopper activation; Sampling OOS; Activation events; Experiential Marketing and Store-back integrated strategies.

 

And, what is the Result ?

Doing something relevant for the SHOPPER, that reaches to close the purchase.

While the BRAND keeps its equity, maintaining the brand identity and promise.

And the RETAILER makes the shopping experience more desirable.