We try to discover what influences and motivates the Shopper in a purchase situation, considering the influence of each individual contact point, across the different channels in the shopper journey, in order to optimize the navigation and the relevant messages during the path to purchase, to reach the final purchase.
This means to study:
-The Shopper Mindset and Insights
-The purchase drivers, triggers and barriers
-The communication content
-The influential touchpoints and media
-The key messages and actions
In all the different moments: during the shopper consideration, during the evaluation, during the purchase, during the experience, and during the bond.
And we use the following Process:
-Briefing & Analysis
-Research & Insights
-Integrated strategy consumer – shopper
-Creativity & design
-Elements production (previous test if necessary)
-Monitorization & Control
We are specialists in Key visual, Claim, Shopper Toolkits; Pop design; Category intervention; Packaging; Digital shopper activation; Sampling OOS; Activation events; Experiential Marketing and Store-back integrated strategies.
And, what is the Result ?
Doing something relevant for the SHOPPER, that reaches to close the purchase.
While the BRAND keeps its equity, maintaining the brand identity and promise.
And the RETAILER makes the shopping experience more desirable.