Essential Marketing | Strategic marketing consultancy, essential mk
Advertising agency essential mk homepage, where you can explore recent work, news, knowledge and see a summary of their history, and customers. 
We convert users into customers. We are specialists in marketing strategies and digital strategies.
Albert Solé, Marketing, marketing strategy, strategic marketing, planning, strategy, marketing consultancy, marketing consultant, differentiation marketing, innovation strategy, creating value, new opportunities, innovative approach, digital strategy, digital marketing, digital creativity, digital agency, digital consultancy, digital consultant shopper marketing, retail, retail marketing, shopper experience, consumer experience, digital experience, purchase, shopper journey
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A Bit About Us

We are passionate, experts in strategy and in the different areas of marketing and communication, and most of all we are professionals with lots of experience and we enjoy what we do.

ALBERT SOLÉ

Founder & Managing Director

Over 25 years’ experience in marketing and innovation agencies and marketing services in national and multinational industry leaders, delivering projects of the highest calibre for some of the most renowned brands.

 

Degree in Business and MBA from ESADE and a GMP from IESE Business School.

 

Team Manager at OgilvyOne, Founder partner and Barcelona Managing Director at Shackleton, Managing Director at GREYgroup, etc.

 

Most relevant projects:

BancSabadell Digital Presence Plan Project; UIC new positioning strategy; California Walnuts Commision new Shopper Marketing strategy and implementation; Compressport’s worldwide e-commerce platform; Zurich Insurance loyalty program across the Spanish market; Pyrénées new  re-positioning strategy & campaign; Ordino-Arcalis ski station Marketing strategy & new brand creation; PortAventura World inauguration campaign.

ANGEL TRALLERO

Executive Creative Director

More than 30 years of experience in the world of graphic design, corporate identity, packaging and advertising.

 

Graphic Design Bachelor at Escola Massana, Barcelona.

 

Executive creative director for more than 20 years in the Barcelona below-the-line leading agencies, working for clients such as Nestlé, Nescafé, Swatch, Codorníu, Pepsico, Coca-Cola, California Walnuts…

 

More than 70 prizes in the main national and international advertising festivals.

 

Expertise in Leisure, Luxury, Wine, Automotive and Healthcare.

 

Most relevant Branding and Corporate Identity projects: ClickAir, Public University of Navarra, OpenBank, D.O. Somontano, PortAventura World, Huesca La Magia, Bodega Laus, FIBA ​​3×3, Bodega Nuviana, Scala Dei, Fundació 1859 Caixa Sabadell, Serventia, 5day, Möet Chandon…

 

Most successful advertising campaigns: Honda, Skoda, SEAT, Bodegas Torres, Bodegas Marqués de Riscal, Bodegas Barbadillo, Lotus-Festina, CaixaBank, Cacaolat, AC Hotels, Acerália, Argentaria, Sanyo, El Caserío de Tafalla, Boulevard Rosa, Pharmatón, Gelocatil…

JORDI VILAGUT

Brand Strategy

More than 30 years of experience in advertising communication, such as qualitative market Research, Creativity, Brand Strategy, and Brand Communication and Consulting.

 

Degree in Psychology from the Universitat de Barcelona.

 

Experience in several sectors: food, alcoholic beverages and softdrinks, retail, telecommunications, consumer electronics, automotive, financial services, cosmetics, fashion, pharmacy…

…for national and multinational brands such as Bonka, Nestlé, Häagen Dazs, Borges, Carbonell, Lays, Grupo Palacios, Panrico, Prima, Pringles, Bicentury, Findus, Codorníu, Scala Dei, Marqués de Riscal, D.O. Somontano, Damm, Moritz, Amstel, Hennessy, La Casera, Schweppes, Domino’s Pizza, Milar, Boulevard Rosa, Telefonica, Ono, Vodafone, Sony, Kenwood, Pirelli, Nissan, Honda, Seat, CaixaBank, Openbank, BancoSabadell, Revlon, Belcor, Adolfo Domínguez, Ambipur, Almirall, Isdin, Ferrer…

JORDI LUCAS

Creative Director

With almost 20 years of career, I’ve been lucky to work with great creatives of whom I learned a lot in agencies such as: SCPF, Shackleton, Ogilvy, Y&R…

 

Besides being able to work in different national and international markets for brands like Red Bull, Adidas, Samsung, Ikea, San Miguel, Danone, Movistar, Zurich, Walmart, Binter, Lidl, Mahou, La Caixa…

 

I develop communication strategies based on ideas by and for people. I help brands to plan their behaviors and build their reason for being to generate campaigns that really transcend society.

 

I’ve been fortunate that my work has been recognized in some of the most important advertising festivals such as Cannes Lions, El Sol, Fiap, NY Festivals, El Ojo de Iberoamérica, Fepi, Efi, Echo Awards, The Caples, Publifest…

 

ELISABET HERNÀNDEZ

Senior Digital Manager

Degree in Philosophy and Arts, from the Universitat de Barcelona.

 

20 years of experience in the digital world: Senior Digital Manager in digital agencies; maximum responsible for the definition and conceptualization of digital projects strategies, for sectors such as Healthcare, Retail, Automotive, Banking, Industry, Leisure…

 

Expert in SEO positioning, traffic generation and conversion.

 

Success stories for brands such as Rumbo, Twenti, Cortefiel, MBNA, Cepsa, Royal Canin, Proclinic, MasterCard, Bruguer, BF Goodrich (Michelin), Asics…

ALFONS GUIRAO

Digital Transformation Strategic Consultant

Specialized in Marketing Services and MBA at ESIC Business & Marketing School.

 

Founder of March & Faus graphic design Studio, I’ve been working for clients such as Caja Madrid, Mullor Facility Services, Grupo Planeta, Banco Mediolanum, la Caixa, Fiatc Insurance Group, etc. and more than 10 years in the advertising agency activity.

 

I also founded several business projects related to the Start-Up and Digital world.

MONTSE TARRIDAS

Marketing Consultant

Degree in Business and MBA Esade and Leadership and Social Innovation Degree Esade.

 

15 years of marketing experience in mass market multinational fast consumer goods sector (Sara Lee). Marketing Director, Innovation Manager. Team work in several international projects.

 

10 years as external consultor in the areas of marketing and innovation, with a specific focus in: brand relaunches, innovation projects and social entrepreneurship.

 

IRENE ÁLVAREZ

Art Director

Degree in Advertising and Public Relations from the Ramon Llull University, Barcelona.

 

7 years as a Graphic Designer at McCann Erickson Barcelona, and more than 12 years as Art Director at Grey group Spain, also in Barcelona, means almost 20 years of experience, developing communication campaigns for companies such as Nescafé, Maggi, Frigo, Nesquik, CaixaBank, PortAventura, Martini, Bacardi, Fujitsu, Durex, KH-7, Ono, Somontano, Baxiroca, Barbadillo, FEV, Allianz, Gelocatil, Almirall, Wallnuts, Festina, Pharmaton, Cacaolat, Viajes Iberia…

SANDRA PÈLACH

Data Scientist

Degree in Mathematics, from the University of Barcelona.

 

More than 15 years of experience in consulting and data analysis to define marketing strategies based on knowledge.

 

Consulting Director, responsible for systems creation and data environments projects, as well as the analysis and information exploitation, using tools, analytical platforms and data management such as SPSS and Qlick View.

 

Data Mining projects for clients such as Caprabo, La Sirena, Dia, Supermercados MAS, IESE Business School, BancSabadell, Adolfo Domínguez, Cortefiel, Cepsa, Bayer, Estrella Galicia, Acció10…